PRESENTS
ROAD TO
AMERICA 250
Virtual Business Fair
A nationally streamed celebration of Black-owned businesses, marking America's 250th birthday with two months of live broadcasts from 895 entrepreneurs across 42 states plus DC.
For Black-Owned Businesses
Your shop is the studio.
Your story is the broadcast.
For two months — July 4 through August 31, 2026 — we're putting Black-owned businesses from across America on national TV. Not a polished studio segment. Not a press release. The real you, broadcasting live from your own bakery, boutique, salon, or office.
Local high school and college students will be invited to serve as your camera crew, trained by our team. You keep all the footage forever. And you get 60 days of national exposure on the DX Virtual TV network — Roku, Apple TV, Fire TV, web, and mobile. Plus, every vendor receives DX Vendor Academy training — teaching you how to live-stream and produce video content for your ongoing marketing long after the Fair ends.
Live from your location
National broadcast across 5 streaming platforms
DX Vendor Academy
Learn live-streaming & video marketing
Keep the footage
Yours forever — for ads, social, your site
Support your chamber
10% of your fee goes to the chamber you affiliate with
Categories
Who's invited to apply
If your business is at least 51% Black-owned and based in one of the 42 USBC-affiliated states or Washington DC, you're invited. Here are the broad categories we're recruiting across — but if your business doesn't fit cleanly into one of these, register anyway.
23 categories
Restaurants & Food Service
Casual to fine dining
Bakeries & Specialty Food
Sweets, savory, packaged
Clothing & Boutiques
Apparel, accessories, custom
Hair Salons & Barber Shops
Stylists, products, services
Beauty & Wellness
Spa, skincare, fitness
Health Care
Therapists, dentists, physicians, pharmacists
Real Estate
Agents, brokers, investors
Contractors
Construction, engineering, architects, technology
Insurance Agents
Life, health, property, auto
Financial Services
Planners, advisors, lenders
Accountants & CPAs
Tax, audit, advisory
Bookkeepers
Records, payroll, reporting
Lawyers & Legal Services
Practice areas of all types
Professional Services
Admin, virtual assistants, more
Management Consulting
Strategy, operations, HR
Life & Executive Coaching
Personal, career, leadership
Workforce & Staffing
Talent, training, placement
Education & Training
Tutoring, courses, schools
Arts & Entertainment
Artists, musicians, events
Photography & Media
Photo, video, podcasting
Tech & Digital Services
Web, apps, IT, marketing
Nonprofits & Community
Mission-driven organizations
Home & Lifestyle
Décor, gifts, handcrafted
No exact match — but we welcome businesses outside these categories.
If your business is at least 51% Black-owned, register anyway. We'll find a great fit for you.
Choose Your Tier & Register
Two ways to participate.
Both tiers include the scheduled live broadcast from your location, the student crew model, 60 days of national exposure, and DX Vendor Academy training — teaching you how to live-stream and produce video content for your ongoing marketing. Plus, 10% of your fee flows directly to the Black Chamber of Commerce or Minority Contractor Association you affiliate with through the Chamber Support Fund.
Step 1 · Required Before Payment
Apply for approval before you pay.
All vendors must submit a short application so we can verify eligibility, confirm your state has open slots, and capture your chamber or association affiliation for the Chamber Support Fund. We'll reply within 48 hours with your approval and payment instructions. Please don't pay through the Stripe checkout below until you've received your approval email.
Apply for Approval →Already approved? Continue to checkout below.
Step 2 · After Approval
On the application form, you'll select the Black Chamber of Commerce or Minority Contractor Association you'd like 10% of your fee to support through the Chamber Support Fund.
Booth Assignment Policy
Virtual booths are assigned two weeks after we receive 40% of total vendor registrations. Early applicants are placed in the first assignment wave — so the sooner you register, the better your slot selection.
For Black Chambers of Commerce & Minority Contractor Associations
A new way to bring funding
to your chamber.
Most Black Chambers of Commerce and Minority Contractor Associations are nonprofits — mission-driven organizations doing essential work for Black-owned businesses with limited unrestricted funding. The Road to America 250 inverts the traditional sponsorship model: instead of asking chambers to fund us, we bring funding to them.
The Chamber Support Fund
10% of every vendor fee flows directly to the Black Chamber of Commerce or Minority Contractor Association the vendor affiliates with. We are not asking chambers for sponsorship dollars. We are bringing funding to them.
Vendor Pays
$500 or $750
Legacy or Heritage tier
DX Tech Solutions
90%
Operations & broadcast
Chamber / Association
10%
$50–$75 per vendor
WHAT YOUR CHAMBER RECEIVES
- Direct unrestricted funding — 10% of every member vendor's fee flows to your chamber through the Chamber Support Fund.
- National broadcast visibility — your chamber featured during your state's broadcast block, with a partnership promotional video and complimentary Virtual Booth.
- Chamber Champion stipend — $1,500 total ($500 sign-on + $500 halfway + $500 completion) paid directly by DX to your Champion — at no cost to your chamber.
- Expanded membership pipeline — vendors who become chamber members because of the Fair generate ongoing 10% donations and membership engagement.
WHAT YOUR CHAMBER DOES
- Agree to become a strategic partner in our Road to America 250 Virtual Business Fair.
- Refer member businesses who would benefit from a national broadcast platform.
- Name one Chamber Champion to lead local vendor recruitment. The Champion can be chamber leadership or a member in good standing.
- Promote through your channels — social media, newsletter, website, member emails.
We Handle the Operational Work. Once your chamber refers a member, DX manages the relationship from there — follow-up, application support, payment, and broadcast scheduling. Your chamber or association is not burdened with operational work.
Ready to become a partner chamber?
Send a brief reply indicating interest. We'll send the Planning Toolkit, Partnership Memorandum, and complete partnership details. A short note is all we need to take the next step.
Become a Partner Chamber →Or call (302) 370-0028 to talk through the partnership.
Technical Requirements
Easier than you think.
No special equipment, no studio rental, no production company. If you can use a smartphone and you have internet at your business, you're 90% of the way there. We handle the rest.
What You Need
From your side, just four things.
-
A smartphoneAny iPhone or Android made in the last 5 years. The camera quality is more than enough for broadcast.
-
A tripodA basic phone tripod runs about $20–30 on Amazon. We'll send recommendations during onboarding.
-
A wireless microphoneA clip-on lavalier mic that pairs with your phone. Around $30–50 — the difference in audio quality is huge.
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Internet accessWhatever you already have at your business. WiFi or cellular — we'll do a connection test together before your broadcast.
What We Provide
Everything else, end to end.
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DX Virtual Studio accessOur broadcast control room handles graphics, transitions, and routing your live feed to all platforms.
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Zoom Events boothYour interactive virtual booth where attendees visit, chat, and shop throughout the 60-day fair.
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DX Tech Solutions trainingVirtual training session for you and your student crew on camera, audio, lighting, and broadcast best practices.
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Live remote tech supportOur team is on standby before and during your broadcast. If something glitches, we troubleshoot with you in real time.
Total estimated equipment cost: under $80 — and that's only if you don't already own a tripod or microphone. Many vendors already have everything they need sitting on a shelf.